Here’s a familiar scenario: You go to the eye doctor. Your prescription changes or your glasses look so scratched they’re just sad (and useless). It’s time for a new pair of prescription glasses.
Before, you’d look around the optometrist’s office or another glasses store. You’d find the pair you like. You’d ignore the insanely expensive price tag. It’s a lot of money, you may reason, but seeing (in style) is worth it. You’d settle.
Say hello to buying glasses online. Unlike high street eyeglasses stores, glasses stores online give you a huge selection for a pinch of the cost. Eyeglasses that run for $550 or more at high street glasses stores could easily cost $55 online. That’s $400 in savings—enough to buy eyeglasses for every day of the week. (more…)